As a fifteen year veteran of the financial industry, I believe that community banks are the core of a healthy community. For many years, community banks have been the foundation of the community in which they reside. However, today's communities are no longer bound by city limits. Communities are moving online and it is important for you to engage with your community there.
Assess your brand and create a detailed plan to grow market share insuring the relevancy and viability of your institution for generations to come.
Your action plan for growth is created from an in depth discovery audit which includes:
The result - a deliverable action plan that using the StoryBrand framework will clarify your message and help you speak to your community in person and online.
Over the past fifteen years, I've developed local, regional and national brands. I believe you must have a clear, concise message to differentiate yourself. Using the StoryBrand method, together, we can define the message that will resonate with your audience. Let's talk.