Be the Community
Bank of Choice

Are you losing market share? Have an aging customer base?
Is your logo out-dated and your website cluttered?

As a fifteen year veteran of the financial industry, I believe that community banks are the core of a healthy community.  For many years, community banks have been the foundation of the community in which they reside.  However, today's communities are no longer bound by city limits.  Communities are moving online and it is important for you to engage with your community there.

Assess your brand and create a detailed plan to grow market share insuring the relevancy and viability of your institution for generations to come.

In depth discovery audit

Your action plan for growth is created from an in depth discovery audit which includes:

  • Marketing Budget Audit
  • Brand Audit
  • Customer Surveys - online and by phone
  • One on One interviews with staff
  • 1/2 day session with senior management
  • Product Assessment
  • Geo-demographic segmentation

A Deliverable Action Plan

The result - a deliverable action plan that using the StoryBrand framework will clarify your message and help you speak to your community in person and online.

  • 1/2 day session with senior management to create the framework and brandscript for the institution
  • Brand recommendations
  • Strategy  based on discovery audit - includes product recommendations and target customer information
  • Website wireframe
  • Content ideas and campaigns to engage customers and the community online

Schedule a Call

Over the past fifteen years, I've developed local, regional and national brands.  I believe you must have a clear, concise message to differentiate yourself. Using the StoryBrand method, together, we can define the message that will resonate with your audience. Let's talk. 

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